Google has once again has created storms in the world of SEO’s by launching a new tool called “Google Disavow Tool” and what it does is, it allows webmasters to log into their webmasters tool, and create a list of backlinks which they deem as spam, and submit it to Google for removal. Now, some SEO’s will say “this is great news” and while others will say “oh oh, Google just put us out of business”
But it is already clear that the average website owners (especially those who run their own seo campaigns) will be hardest hit. Because most of those who manage their own seo projects will not have the expertise in determining which links actually are bad for their Google rankings. Google says they made this tool available, due to demand risen because of Penguin cries of website owners who have, without doing their homework and chosen to go with cheap seo services, or chosen to go with seo services who claimed to know the game, yet, didn’t follow guidelines set by Google and participated in spammy backlinks (if you want to avoid such practices in the future then read this as well link schemes
I personally think it is a good tool, as it will allow us seo service providers who follow the ethical ways of implementing search engine optimisation for website owners. But there will be many different thoughts within the SEO community as to the usefulness of it.
I just already feel sorry for those who think they know SEO (yet, have no clue) to start playing with this new Disavow tool. Because that to me is like giving a loaded gun to a child, saying this is your new tool. Furthermore, whichever website owner I have spoken to date, have all said to me “I know seo”
This story requires enlightenment, and it goes something like this:
I was in a computer swap meet, and this elderly chap who had a stall, started to sales talk me about the laptops he had. To cut to story short “he asked what I did as work” and I politely answered “I provide seo services” and he said “Oh I have a website, I know what SEO is” anyway, I just said that’s great. About a month later, when I was enrolled in a short course, the lecturer (who also happen to have a website) asked me the same thing, and I said “I’m an seo specialist” and you know what he said “Oh I know what that is, keywords and backlinks right?”
I felt like saying: wow, I must be a f&**!ng idiot given my entire 3 years testing Google ranking factors alone, not to mention, learning computer programming, internet protocol, web development, machine learning concepts for another 3 years. So you see, I already know what this new tool ‘disavow’ will do.
Perhaps it’s just the ignorance of others who will get them in trouble, because Google warns every webmaster that they should use it ONLY if they know what they are doing, and if they have no clue on ranking factors and they are also unsure as to “how to use Google disavow tool” then they shouldn’t use it, because as soon as you submit your text file containing the URL’s of bad links, and as soon as that trigger called the mouse button is clicked, then there is no turning back.